Privacy Policy
Last updated: October 2, 2026
Liberty Link Group (“Liberty Link Group,” “we,” “us,” or “our”) is an independent insurance brokerage serving Oklahoma and Texas. This Privacy Policy explains what information we collect through libertylinkgroup.com (the “Site”), how we use and share it, and the choices you have. By using the Site or submitting a quote request, you agree to this Policy.
Information we collect
Information you give us
When you request a quote or contact us, we collect the information you provide, which may include your name, phone number, email address, ZIP code, the type of insurance you’re interested in, and anything else you choose to share. To prepare quotes, we and the carriers we work with may later collect additional information needed for underwriting (for example, property, vehicle, or driver details).
If you upload a copy of your identity document (for example, a driver’s license) so we can quote or service your insurance, we ask for your consent first. An identity document is sensitive information because it can show citizenship status. We use it only to quote and service your insurance, which can include giving it to the insurance companies quoting you, and you can ask us to delete it at any time.
Information collected automatically
When you visit the Site, we and our hosting and security provider automatically receive certain technical information, such as your IP address, browser and device type, the pages you view, the page that referred you, and the date and time of your visit. We use cookies to operate the Site (for example, to maintain a secure session) and for the analytics described below.
Analytics. We use Google Analytics 4 to understand how the Site is used (pages viewed, traffic sources, approximate location, device type). Google sets its own cookies to do this.
Advertising. We do not currently run third-party advertising trackers. If we add one, you will be able to opt out on our Your Privacy Choices page, which already applies to this browser and turns off Google’s advertising features in our analytics.
How you found us
The Site uses a small first-party script to understand how you found us. When you arrive, it notes how you got here — campaign parameters in the address bar (such as UTM tags and advertising click identifiers), the page you landed on, and the referring website — and gives your browser a random visitor ID, kept in your browser’s local storage. Your first visit, and each later visit that arrives from a new source, is recorded on our own servers. Links in our marketing emails carry a code that tells us which email, and which recipient, the click came from.
We also record on our own servers, under that visitor ID, every page you view on the Site, how long you spend on each page and how far you scroll, and how often you visit. With each page we record the device you used — its type (phone, tablet, or computer), operating system, browser, screen size, language, and time zone — your IP address, and your approximate location (city and state), which we derive from your IP address on our own servers using IP geolocation by DB-IP (licensed under CC BY 4.0); your IP address is not sent to anyone to do this. We keep this history for as long as we keep your record.
Device fingerprint and shared networks. Unless you have opted out of targeted advertising (or your browser sends a Global Privacy Control signal), the script also reads characteristics of your browser and device — how it draws text and graphics, its graphics processor, which fonts are installed, its number of processor cores and memory, and its screen — and combines them into a device fingerprint. We use the fingerprint to recognize your browser again even after its visitor ID has been cleared, and we use it and your network address to identify devices that probably belong to the same person or household (for example, a phone and a computer on the same home Wi-Fi). We treat those matches as possibilities, not as confirmed links.
If you later request a quote or arrive through one of our email links, we connect those visit records to your contact record and keep that history as part of it, from every device you use, so we know which channels brought you to us and which coverage interests you. We may also ask you how you heard about us. We use this information to help with your insurance needs, to decide which offers and emails to send you, and to measure and improve our marketing. It is not shared with or sold to third parties. Clearing your browser’s site data resets the visitor ID, but it may not stop us recognizing your browser by its device fingerprint; to have your history deleted, ask us as described under “Your privacy rights” below.
How we use your information
- To prepare and deliver insurance quotes and respond to your requests.
- To contact you about quotes, coverage, renewals, and our services — by phone and email, and by text message only if you have opted in to SMS, consistent with the consent you provide.
- To operate, secure, maintain, and improve the Site.
- To keep records and comply with applicable insurance, legal, and regulatory requirements.
How we share your information
We do not sell your personal information. We share it only as needed to serve you and run our business:
- Insurance carriers and wholesalers. To shop the market on your behalf and obtain quotes, we share relevant information with the insurance companies and wholesale markets we work with.
- Service providers. We use trusted vendors to operate the Site and our communications — including our website hosting/security provider (Cloudflare), our email delivery provider (SendGrid/Twilio), and Google Analytics. They may process your information only to provide those services to us.
- Our affiliated companies. Liberty Link Group is part of the Homestead & Co family of companies. Quote requests are recorded in the client-management system Homestead & Co operates for us, and we share information with Homestead & Co or HCO Leasing when you ask for their services.
- Legal and safety. We may disclose information if required by law, regulation, legal process, or to protect the rights, property, or safety of our clients, our business, or others.
- Business transfers. If our business is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Communications & your consent
When you submit a quote request and check the required contact-consent box, you authorize us to contact you at the phone number and email you provided — including by phone call and email, and by automated or prerecorded means — regarding insurance quotes and services. Consent is not a condition of purchasing any product or service.
Text messages (SMS) are handled separately. Our quote and contact forms include a distinct, optional SMS-consent checkbox that is unchecked by default; you can submit the form without it. We only send text messages to numbers that have affirmatively opted in through that box. See the SMS / text message communications section below and our Terms of Service for the full SMS program terms.
You can opt out of marketing communications at any time: reply STOP to a text message, ask to be removed during any call, or email rachel@libertylinkgroup.com. We may still send you non-marketing messages related to a quote or policy you’ve requested.
SMS / text message communications
Liberty Link Group may send text messages to phone numbers that have explicitly opted in to receive them by checking the separate, optional SMS consent box on one of our quote or contact forms. Our SMS program is described in our Terms of Service.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories listed exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Information we collect when you opt in to SMS
When you provide your mobile phone number and opt in to our SMS program, we collect: your phone number, the date and time of opt-in, the source of opt-in (for example, which quote or contact form), your IP address and browser/device (user agent) at the time of opt-in, and a record of the exact consent language you agreed to. We retain this information for the duration of your participation in the program plus the period required by federal and state recordkeeping rules.
How we use the information
We use your mobile number solely to deliver the SMS messages you opted in to receive — for example, follow-ups on a quote you requested, requests for documents needed to finalize a quote or policy, and notifications about renewals, endorsements, or other policy activity. We do not use your mobile number for unrelated marketing.
Sharing
We use Twilio, Inc. as our SMS service provider. Your phone number is shared with Twilio strictly for the purpose of delivering the messages you’ve opted in to receive. Twilio is contractually required to handle this data in accordance with applicable telecom and privacy laws. We do not sell, rent, or share your phone number or SMS opt-in data with any other third party for marketing, advertising, or promotional purposes.
Message frequency
Message frequency varies. Messages are sent only when your quote or policy activity triggers them (for example, a quote is ready to review, a document is needed, or a renewal is approaching).
Opt-out
You can opt out at any time by replying STOP to any message you receive. After opting out, you will receive a single confirmation message and no further messages. To rejoin, reply START. For help, reply HELP or contact us at the phone number or email below. Message and data rates may apply.
Data retention
We keep your information for as long as needed to provide quotes and services, maintain our business and insurance records, and meet legal and regulatory obligations, after which we delete or de-identify it.
Security
We use reasonable administrative and technical safeguards to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
Your privacy rights
Depending on where you live, and in any event for Oklahoma residents, you can ask us to:
- confirm whether we process your personal data and give you access to it;
- correct inaccurate personal data;
- delete personal data you provided to us or that we obtained about you;
- give you a portable copy of personal data you provided to us; and
- stop using your data for targeted advertising (see Your Privacy Choices), for any sale, or for profiling used in decisions with legal or similarly significant effects.
What we process and why: contact details, the coverage you ask about and the underwriting details needed to quote it, communications with us, and how you use the Site — to prepare quotes, serve your policies, run and improve the Site, and meet insurance and legal recordkeeping requirements. We share it with the carriers, service providers, and affiliated companies described above. We do not sell your personal information or use it for cross-context behavioral advertising.
How to make a request: use our privacy request form, or email or call us using the details below with “Privacy request” in the subject. You don’t need an account. We verify requests to access, correct, or delete data — usually by confirming you control the email or phone number we have on file. Opt-out requests don’t need verification. We respond within 45 days of receiving your request; if we need more time, we’ll tell you within those 45 days, explain why, and respond within a further 45 days. Requests are free up to twice in any 12-month period. We may keep records insurance law requires us to keep and will tell you what we kept and why. We will not discriminate against you for exercising these rights.
How to appeal: if we decline to act on your request, we’ll explain why. Use the appeal link in our decision email, or reply to it with “Privacy appeal” in the subject. Someone who didn’t make the original decision will review it, and we’ll respond in writing within 60 days of receiving your appeal. If we deny your appeal, you may submit a complaint to the Oklahoma Attorney General, and our response will tell you how.
Children’s privacy
The Site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.
Third-party links
The Site may link to carrier websites or other third-party pages. We are not responsible for the privacy practices of those sites; please review their policies.
Changes to this Policy
We may update this Policy from time to time. We’ll revise the “Last updated” date above when we do, and material changes will be posted on this page.
Contact us
Liberty Link Group
Edmond & Piedmont, Oklahoma
Phone: (405) 594-5953
Email: rachel@libertylinkgroup.com